THE ORIGIN OF ART DECO
El Art Deco is a modernist movement that emerged in Europe during the 1920s. Renowned for its elegance, simplicity, and geometry, its jewelry is characterized by its angular and linear designs. The jewerly art decó reflecting the influence of 1920s modernist architecture and design, they became symbols of the opulence and sophistication of the time.
Although the first indications of the style art decó emerged in France around 1925 initially known as Style Moderne, the art decó It gained relevance and popularity at the International Salon of Modern Decorative and Industrial Arts in Paris.
Shortly after this historic exhibition, this elegant style crossed the Atlantic, where it was adopted by artists and architects in bustling New York City.
In the 1920s, women shed their corsets and tight clothing and became daring flappers. Her hems and hair shortened and dresses began to have no sleeves, so the bracelets had maximum prominence.
Opulence and extravagance were the order of the day, reflecting the postwar joie de vivre of the jazz age.
JEWELRY, GREAT ICONS OF ALL ARTISTIC PERIODS
The high point of art decó it was in the period between the two world wars and united all the arts (decorative, graphic, architecture, jewelry, sculpture, painting, cinema...).
As far as jewelry is concerned, this current was composed of very varied aesthetics, from different color palettes to a wide and innovative range of materials and metals ranging from onyx, malachite and ivory to different metals such as platinum, copper and even plastic and wood were used.
Mainly characterized by the simplified geometric shapes and rich linear ornamentation and decoration, art decó It stood out for its avant-garde and elegant aesthetics.
Diamonds and onyx set in platinum and expensive enamels in the colors of the Ballet Russes were highly desirable and were exhibited at the 1925 Paris Exposition.
The jewelry section had an area of five hundred square meters in the Grand Palais and involved more than 400 jewelers.
He influenced everything, the culture of his time and the aesthetics of his time, guiding it in new and revolutionary directions.
Industrial design, typography, advertising or fashion would not be the same without this movement.
Inspired by this artistic trend, Jewelry Gordillo will present his exclusive and limited collection of earrings in the spring.
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