Rolex and tennis
ROLEX AND THE US OPEN
The US Open is the last Grand Slam® tournament of the tennis season. As a privileged partner of sport around the world, Rolex has been associated with this event since 2018.
As a key partner of world tennis, Rolex It is Official Watch of the US Open since 2018.
Inaugurated in 1881, this tournament has been played on the hard surface of Flushing Meadows, in New York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with a capacity of more than 23 seating.
A FUSION OF ENERGY
The US Open is known for its electrifying atmosphere, a reflection of New York itself, the 'city that never sleeps'. Played at the USTA Billie Jean King National Tennis Center, this intense and dynamic event also sees the action take place in the stands, where spectators aren't afraid to voice their excitement. During matches, the energy emanating from the fans, the court and the city converge to stimulate the players.
During matches, the energy emanating from the fans, the court and the city converge to stimulate the players.
TESTIMONIALS ROLEX AND THE US OPEN
In the midst of this incandescent atmosphere, the matches of this Grand Slam have become a true legend. The five consecutive titles that Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory.
Among his other Tennis Testimonials, Rolex It features a multitude of US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list.
These athletes embody technical precision and the search for a better version of oneself.
THE TOURNAMENT OF THE PIONEERS
The US Open is fertile ground for innovation in tennis. From the introduction of the tiebreaker and the scheduling of matches at night to the implementation of Hawkeye - a digital refereeing system that makes hotline calls immediately - everything possible is done to ensure that the tournament remains as attractive as ever.
ROLEX AND TENNIS: A COLLABORATION OF ALMOST 40 YEARS
Since Rolex First collaborating with Wimbledon in 1978, the brand has enjoyed a privileged relationship with tennis, based on shared values: the perpetual pursuit of excellence, the passion for precision and innovation, the elegance of movement, an effort unwavering, respect for tradition and a motivation to always exceed personal limits.
Over the years, Rolex has expanded its involvement in the sport and now supports most major competitions: all four Grand Slam® tournaments, Davis Cup, Laver Cup, Nitto ATP Finals and WTA Finals, all ATP Masters 1000 tournaments, including he Rolex Monte Carlo Masters, the Rolex Shanghai Masters and the Rolex Paris Masters.
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