Rolex and tennisRolex and Wimbledon
Rolex first collaborated with Wimbledon in 1978. The world's oldest tennis tournament is the temple of lawn tennis and the original sport. It is also where athletes become legends.
Rolex is the Official Watch and one of the most important partners of all the main tennis tournaments. The story began at Wimbledon in 1978, when the brand first collaborated with a sport that was attracting worldwide attention.
The All England Lawn Tennis and Croquet Club in southwest London has hosted Wimbledon since its inaugural edition in 1877. Wimbledon, the world's oldest tennis tournament, is the home of the sport and its temple on grass courts.
"IF YOU CAN MEET TRIUMPH AND DISASTER, AND TREAT THOSE TWO IMPOSTORS THE SAME WAY"
A TEMPLE OF TENNIS TRADITION
Verses from the poem are read over the players' entrance to the Center Court, with a capacity for 15 spectators. Yes… from Rudyard Kipling:
If you can meet him
Triumph and Disaster
And treat those two impostors
In the same way
These verses summarize the philosophy of the event because, at Wimbledon, the greatness of the sport does not lie in victory but in the humility and perseverance of the champions.
SCENARIO OF GREAT CONFRONTATIONS
The intensity of the Wimbledon finals on Center Court make them linger in memory as extraordinary moments in tennis history. Epic battles between tennis players like Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.
This unprecedented level of sporting excellence connected with the intrinsic ethics of Rolex. A natural collaboration with all major tennis events has developed, which has lasted for more than 40 years.
ROLEX AND THE TENNIS:
A COLLABORATION OF MORE THAN 40 YEARS
Rolex has had a special relationship with tennis, which is deeply rooted in a common philosophy: the continuous pursuit of excellence, a desire for precision and innovation, elegance of movement, unwavering effort, respect for tradition and a motivation to always challenge beyond personal limits.
Over the years, Rolex has become even more involved with the sport, becoming the Premium Partner world tennis, both male and female.
The brand supports most major competitions, including all four Grand Slam® tournaments, the ATP Season Finals and WTA Finals, the prestigious ATP Masters and WTA 1000 tournaments, the Davis Cup Final and the Laver Cup. .
TESTIMONIALS ROLEX AND WIMBLEDON
Among his Testimonials, Rolex It boasts a large number of Wimbledon champions: tennis legends Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and Roger Federer, who holds the record for winning the tournament crown in men's singles: up to eight times.
Current stars, including members of the family of Rolex Carlos Alcaraz, Iga Świątek, Jannik Sinner and Coco Gauff are looking forward to joining these legends on the winners' list of this venerable tournament.
ROLEX AND THE SPORT
For several decades, the brand has actively advocated for the culture, architecture, exploration and conservation of the planet. In the world of sport, he has built a wide variety of partnerships in tennis, golf, horse riding, skiing, sailing and motorsports. Rolex partners with governing bodies, competitions and athletes—from established champions to up-and-coming talents—on enduring commitments that perpetuate the future of these disciplines and promote excellence.
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